
Think about the last time you made a purchase. Did the bag feel flimsy, or did it make the product feel premium and secure? That difference often comes down to the handles.
Paper bags with handles are more than just a convenience. They influence how customers experience your brand, how safely products are carried, and even how often the bag gets reused.
From sturdy kraft paper grocery bags to elegant merchandise bags with rope handles, the right choice balances strength, style, and sustainability.
In this guide, we’ll explore the most common types of paper bag handles, their benefits, and the customization options that make them the best choice for your business.
Ready to upgrade your packaging? Explore custom paper bags with handles or request a free sample today.

Why Handles Matter in Paper Bags
When it comes to packaging, the handle is more than a simple add-on; it’s what makes a bag practical and reliable. A well-designed handle improves the carrying comfort, allowing customers to transport purchases with ease.
For businesses handling heavier products, kraft paper bags with sturdy flat or twisted handles provide the strength needed to hold groceries, takeout meals, or bulky retail items without tearing. They’re an excellent choice for food service and everyday shopping. Explore Kraft paper bags with handles.
Handles also add a touch of style. Premium merchandise bags with rope or cord handles instantly elevate the unboxing experience, making them ideal for boutiques, fashion, or gift packaging. They don’t just carry the product; they carry your brand image.
Whether for retail, events, or restaurants, choosing the right handle ensures both functionality and visual appeal. It’s the first thing a customer feels, and often the last thing they remember.
Looking for a tailored solution? Request a free quote today and find the perfect handled bag for your business.
Types of Paper Bag Handles
Not all paper bag handles are the same. The handle you choose affects strength, style, and usability, which directly impacts the way customers interact with your packaging. Let’s break down the most common options:
Flat Paper Handles
Flat handles are made from folded strips of kraft paper, glued securely inside the bag. They are cost-effective, recyclable, and sturdy enough to hold groceries, takeout meals, and everyday retail products.

These handles are common on kraft paper grocery bags, making them the best choice for supermarkets, bakeries, and food service. Their flat surface also allows bags to be stacked and stored easily without taking up too much space. Businesses looking for simple yet strong solutions often choosekraft paper bags with handles.
Twisted Paper Handles
Twisted handles are made from rolled kraft paper strips, twisted into a rope-like design and then attached to the bag. They offer a comfortable grip and look more refined compared to flat handles.

These are the most common in retail because they balance durability with aesthetics. Many fashion stores and mid-tier brands use twisted paper handles on their shopping bags. Retailers interested in this option can explore custom twisted-handle bags.
Rope or Cord Handles
Rope handles use cotton, polyester, or jute cords, giving the bag a premium look and feel. They’re often paired with thicker paper boxes or merchandise bags for boutiques, luxury retail, and gift shops.

Beyond aesthetics, rope handles are strong and reusable, making them a sustainable option for customers who may repurpose the bag. For eco-conscious brands, jute and cotton cords add a natural touch that reflects sustainability values. Businesses wanting to stand out often choose luxury rope-handle paper bags.
Die-Cut Handles (Handle Cutouts)
Die-cut handles are cut directly into the paper bag, forming a simple hand slot. They provide a sleek, modern design and are commonly used for promotional giveaways, events, and lightweight party bags.

While stylish, they are not designed to carry heavy items. To add strength, businesses often reinforce the cutouts with cardboard patches or lamination. For a clean, professional look at events, many brands opt for custom die-cut bags.
Tip: When choosing a handle, consider your product weight, brand image, and customer experience. Flat and twisted handles are practical, rope handles add luxury, and die-cut handles are perfect for events and giveaways.
If you’re unsure which option fits your needs, request a free consultation from TENDEE and get expert advice tailored to your business.
Customization Options for Handled Paper Bags with handles
One of the biggest advantages of paper bags with handles is the ability to customize them to fit your brand identity and product needs. From color choices to eco-friendly materials and logo printing, customization ensures your bags do more than carry items; they carry your brand message.
Color Options
Handled paper bags can be produced in a wide range of colors to match your business theme. While classic kraft paper bags in brown or white remain popular, bold shades like orange paper bags with handles are often used for events, gift shops, and seasonal promotions. Black and white options provide a sleek, minimalist look that suits fashion and retail stores.

TENDEE offers fully custom-colored bags so you can match your brand’s color palette and ensure consistency across your packaging. Whether you want simple neutrals or vibrant statement colors, these options help your packaging stand out in the market.
See customizable paper bag options here.
Material Upgrades
The material of the handle itself can transform both the look and feel of the bag.
- Recycled paper handles → cost-effective, sturdy, and recyclable, an ideal choice for grocery and takeaway packaging.
- Twisted paper handles → strong and stylish, suitable for general retail.
- Cotton or jute rope handles → add a premium touch for boutiques and gift packaging, while also being reusable and eco-friendly.
Many businesses are moving toward sustainability by choosing biodegradable or recyclable materials. Opting for eco-friendly handles not only reduces environmental impact but also aligns with customer expectations for greener packaging solutions.
Logo Printing & Branding
Custom logo printing turns a simple paper bag into a marketing tool. The design of the handles can complement your branding, for example, pairing matte black rope handles with a gold-foil printed logo creates a premium feel, while twisted kraft handles with a bold printed logo emphasize strength and sustainability.

Printing options include:
- Single-color printing for cost-effective branding.
- Full-color or CMYK printing for vibrant logos and patterns.
- Special finishes such as embossing, hot stamping, or spot UV to highlight brand details.
Sizes & Measurements
Paper bags with handles can be tailored to fit different product categories. Standard measurements often include:
| Bag Type | Width (cm) | Height (cm) | Gusset (cm) | Common Uses |
|---|---|---|---|---|
| Small Gift Bags | 16–20 | 20–25 | 8–10 | Jewelry, cosmetics, small gifts |
| Medium Retail Bags | 25–32 | 30–40 | 10–12 | Clothing, books, accessories |
| Large Grocery/Takeout | 32–40 | 40–50 | 12–15 | Food service, bulky items |
| Extra-Large Merchandise | 40–50 | 50–60 | 15–20 | Shoes, luxury apparel, events |
By adjusting width, height, and gusset size, businesses can determine the perfect bag dimensions to match their product range.
Putting It All Together
Customized paper bags with handles are not only practical but also a reflection of your brand identity. With the right color, material, and size, you can create packaging that is both functional and memorable.
Choosing the Right Handled Paper Bag for Your Needs
The right handle isn’t just about design; it’s about matching bag functionality to your products, customers, and brand positioning. Here’s how different industries can make the best choice:
Grocery & Food Service
Supermarkets, bakeries, and restaurants require sturdy paper grocery bags with handles that can hold weight without breaking.

- Flat paper handles are affordable and durable, making them ideal for takeaway meals and grocery items.
- Twisted paper handles provide additional comfort and are strong enough for heavier loads like bottled drinks or bulk foods.
These options are reliable for everyday use, ensuring products reach customers safely. For food businesses seeking eco-friendly solutions, kraft paper bags with handles are both recyclable and cost-effective.
Retail & Fashion
When it comes to clothing stores, boutiques, and lifestyle brands, packaging must go beyond utility; it should reflect style and reinforce the shopping experience.

- Rope or cord handles offer a premium look and are often paired with thicker paper bags or boxes.
- They provide durability for apparel, shoes, or accessories while creating a luxurious feel that elevates the brand.
- Many retailers also opt for special finishes like embossing or foil stamping on the bag to complement the handles.
Explore TENDEE’s luxury rope-handle paper bags for a professional, high-end retail presentation.
Events & Parties
Event planners, gift shops, and promotional campaigns often use colored paper bags with handles for visual impact.

- Bright colors like orange paper bags with handles stand out at events, festivals, or product launches.
- Small gift-sized bags with die-cut or rope handles are perfect for party favors, giveaways, or promotional kits.
- Custom printing ensures the bag aligns with the theme or brand message, turning simple packaging into a keepsake.
For memorable events, explore TENDEE’scustom colored paper bags that can be tailored to your exact requirements.
Key Takeaway
- Food businesses → Flat or twisted handles for strength and reliability.
- Retail & fashion → Rope or cord handles for a premium shopping experience.
- Events & parties → Colored or themed bags for visibility and brand recall.
If you’re unsure which bag best suits your business, you can request a free consultation or sample from TENDEEto test quality, size, and style before placing bulk orders.
How to Measure and Confirm the Right Bag Size
Choosing the correct paper bag size is just as important as selecting the right handle type. A bag that’s too small won’t fit the product, while a bag that’s too large looks awkward and wastes materials.

- Width: Measure the horizontal base of your product. This determines how comfortably the product will fit across the bag.
- Height: Measure the vertical size of your product. Always allow a few extra centimeters for easy closing or folding.
- Gusset: The gusset is the depth of the bag (the side fold). A larger gusset increases volume and allows the bag to hold bulkier items.
For example
- Jewelry or cosmetics fit best in small gift bags with narrow gussets.
- Clothing or books typically need medium retail bags.
- Groceries and bulky food items require large kraft paper bags with wide gussets for strength and stability.
By combining width, height, and gusset, businesses can determine the right form and shape for their packaging. To make the process easier, refer back to our paper bag size chart infographic for a visual comparison of common bag sizes.

Comparing Paper Bags vs. Plastic Bags
For decades, plastic bags dominated the retail and grocery market. However, growing environmental concerns and consumer demand for sustainable packaging have shifted many businesses toward paper alternatives.
Paper vs. Plastic: Side-by-Side Comparison
| Feature | Plastic Bags | Paper Bags with Handles |
|---|---|---|
| Sustainability | Non-biodegradable, a major contributor to waste | Recyclable, biodegradable, eco-friendly option |
| Branding | Limited printing, not premium in look | Fully customizable (colors, logos, finishes) |
| Strength | Strong, but prone to tearing under heavy loads | Flat/twisted handles reinforced for strength |
| Style & Appeal | Functional but basic | Premium feel, adds value to customer experience |
| Regulations | Increasingly banned or taxed in many regions | Encouraged as a sustainable alternative |
| Reusability | Rarely reused by customers | Often reused, especially luxury rope-handle bags |
Paper Bags with Handles: Top Questions Answered
Which handle type is best for heavy loads?
Flat and twisted paper handles are the strongest. When reinforced with glue patches, they provide excellent strength and are commonly used for grocery and food service bags. Businesses handling heavy products will find these the most reliable choice.
Are rope handles recyclable?
Yes, rope handles made from natural fibers, such as cotton or jute, are recyclable and can even be reused. Synthetic cords, however, may need to be separated before recycling. Choosing eco-friendly materials ensures better sustainability for your packaging.
Can paper bags with handles be customized?
Absolutely. Handles, bag size, color, and printing can all be customized to meet your brand’s specific needs. From simple kraft finishes to luxury rope-handled gift bags, customization ensures your packaging reflects your business identity. See TENDEE’s custom paper bag options.
Are die-cut handles strong enough for shopping bags?
Die-cut handles are stylish but better suited for lightweight items, small gifts, or event giveaways. For heavier shopping items, flat, twisted, or rope handles remain the best choice.
Can I order colored paper bags with handles (like orange)?
Yes, handled paper bags come in a variety of colors, including bold options like orange. These are especially popular for events, parties, and seasonal campaigns where visibility and branding are key. Explore TENDEE’s colored paper bags with handles.
Conclusion
Paper bag handles combine practicality with presentation. From sturdy paper grocery bags with handles that carry everyday essentials to elegant rope-handle boutique carriers designed for luxury retail, the handle you choose defines both the bag’s strength and its style.
Selecting the right option ensures your packaging not only protects the product but also enhances the customer experience and reinforces your brand identity.
Order Custom Paper Bags with Handles Today
Looking for eco-friendly, durable, and stylish paper bags with handles? TENDEE offers a full range, from kraft grocery bags to premium rope-handle carriers, with complete customization for retail, food service, and events.
Request a custom quote today orexplore our handled paper bag collection to elevate your packaging and leave a lasting impression on your customers.






